Mdantsane is a unique, vibrating, eclectic, African place. Follow us on a pilgrimage to Mdantsane to discover the street culture, fashion, food, people, music, homes, taverns, humor, businesses, history and what's hot in the second biggest township in South-Africa, located close to the city of East London in the Province of the Eastern Cape. Join us on this journey while we capture the spirit of this amazing place for you in the here and in the now. We are going to introduce you to many individuals, artists, musicians, groups and associations.
They are the HEROES OF DAILY LIFE. They are the people who create, innovate and improve their life and their stories deserve to be told. This is a place for only good and positive stories of humanity, that will send out a message of courage, endurance and strength to the world through their pictures and words.


The Mdantsane Way is a new kind of online magazine: authentic, personal and interactive, with engaging long-form storytelling.

the interactive online magazine for South Africa's second biggest township Mdantsane
The Mdantsane Way Magazine
The Mdantsane Way is a journal profiling and documenting the second biggest township in South Africa-which to us means narrative with a strong sense of place, character or time. We’ve run stories about the Nelson Mandela Day in Mdantsane, being a mother, woman and a poet writing in Isixhosa and about the only Old Age Home in Mdantsane. We believe in the power of positive journalism and we don’t publish reviews of shops, functions and shopping centers or "Top 10 What To Do in Mdantsane." 

The magazine is published digitally so we can distribute globally, across borders and cultures, instantaneously. At present we are already including embedded multi-media content like music, interviews, video and slideshows, sharing capabilities and high-resolution imagery. 
We are reader-supported, meaning your donation/grant helps pay to produce the magazine. The reader is the publisher at the same time.

The Mdantsane Way started as a web magazine in 2010. It was created as a follow up and direct consequence to a coffee table book of the same name The Mdantsane Way, we have written and published by now. With the online magazine we reached out to all the people who have given us their time, patience and their life stories while working on the book. It was an instrument for us to show them their own stories live on the web. Two years later we have thousands of readers in dozens of countries. Our readership grows daily. We write for a large South African audience as well as for the rest of the world. Our stories are read in Brazil, Mexico, France, Germany and the Philippines. Our stories are written by us and by guest authors. 

We’re going to take The Mdantsane Way to another level in 2013 and for this we need your support.

Many parts of Mdantsane consist of informal settlements
Informal settlement in Mdantsane

What The Future Holds
In Spring 2013 we are relaunching The Mdantsane Way as a unique, multi-media tablet magazine-designed specifically for the iPad, iPhone, Kindle, Nook, Galaxy and every other brand of tablet. (You can still read the magazine like you used to on a computer.) The new format will include pages that look and turn like a magazine, features that allow readers to interact with us on a larger scale and several new departments.

Why Support The Mdantsane Way Magzine?
Until now, we’ve not paid contributors, web designers, journalists and guest-writers stipend for their work. We’d like to pay them fairly in the future. Having a budget and receiving funding for The Mdantsane Way allows us to contract journalists and writers on a full time as well as a free lance basis and to deliver quality content to our readers. While a portion of funding will go to administrative costs associated with producing a journal and maintaining it on the web, more than 65 percent of the budget goes directly to our writers, artists and designers.

What We Do
Founder and Editor Chocolat Negro has made her career doing humanitarian work and she worked as a technical advisor in an international program for the promotion of NGO’s and strengthening of civil society in the Eastern Cape in South Africa for 4 years. But her real passion is design, photography and film.
She established The Mdantsane Way with a group of passionate like-minded writers, guest bloggers, producers and designers to create a new kind of magazine—something more engaging, authentic and diverse. The magazine publishes daily, including, journal excerpts, profiles, conversations, re-views and even notes. We illustrate stories with found objects brought back from Mdantsane, and include multi-media elements with each piece. Our photography is of the highest quality.
We run a category called South Africa in Retrospective where we explore South Africa’s past through historical images and documents, originating from our large archive that we have been building up for years. The great interest in Mdantsane’s past has inspired us to set up a similar digital data base of old Mdantsane photos and documents. Very little material about Mdantsane is available and to create such a data base the families in Mdantsane have to be visited and interviews have to be conducted. We have started the research already but we are going to take it to a professional large scale level.
In the past we’ve given our magazine away for free. To help pay for the redesign and pay our contributors a fair rate, we need funding and donations. At a later stage we plan to offer yearly subscriptions.
Why It Matters
We are in a unique position, in that the borderless nature of the Internet fits our content and mission perfectly. We are a magazine about the world of Mdantsane, South Africa’s second biggest township. We distribute content about Mdantsane to the world. Mdantsane is the second biggest township in South-Africa, a township that is not very well known and documented and that stands in the shade of its more famous sisters Soweto and Khayelitsha. Mdantsane is the undiscovered one. Our magazine is a site that showcases passionate and talented men and women of all descriptions. For years we have collected stories and pictures and this is a work of passion. We document stories of humanity through images and articles.
The Mdantsane Way team values the ties that intercultural exchange foster. Digital publishing and compelling storytelling allow us to help cultivate those ties—on a global level. The new tablet edition will allow us to do it more evocatively and efficiently than ever before.

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